Minimal Design Series Collection Launch

VISO Inc. is a B2B global lighting design firm that elevates interiors with an integrated design approach.

The Minimal Design Series is a new collection by VISO with inspiration drawn from a variety of sources, such as glassware. We released three light fixtures, Hito, Linea, and Signal, each with its’ own unique function and design.

This was the first B2B campaign targeting customers to the new eCommerce store, and it resulted in a 32% sales growth compared to the previous quarter, and a 56% website traffic increase during the launch week.