To generate excitement for the release of Sony’s Resident Evil: The Final Chapter, we went to Islazul, the largest shopping mall in Madrid, where Sony created "Road to Racoon City," an immersive experience that transported participants into the post-apocalyptic world of the film.

This captivating video was then launched on various social media platforms and shared by renowned Spanish YouTubers, including Zellen Dust (2.8M), Mark Miller (250K), and Kowai Nana (250K), who participated in the experience.

The goal was to generate buzz and anticipation surrounding the movie, captivating audiences and immersing them in the suspenseful atmosphere of the Resident Evil universe.