Route One Apparel

Route One is a brand that creates fashionable, affordable, and fun products from apparel to jewelry. As part of their "Back to School" campaign, we crafted two captivating videos tailored exclusively for digital channels.

The first video, titled "Back to School: Fun Just Start," was designed to captivate parents and kids, infusing excitement and joy as they prepared to return to school.

The second video, "Off to College: Don't Forget Your Maryland Pride," appealed to the university-bound individuals, reminding them to embrace their Maryland identity throughout their college experience.

The primary goal was to drive traffic to our online shop. The videos performed really well as they resonated with our targets and inspired a positive association with the upcoming school year. This approach led to a 35% increase in website traffic and boosted summer sales by 22%.