In contrast to the previous brand plain text emails, the new approach taken for Ultracor focused on incorporating clean design and curated photography. This revamped design strategy resulted in a significant 40% improvement in click-through rates, attracting new clients and re-engaging inactive ones. By enhancing the visual appeal of their emails, Ultracor successfully captured customer’s attention, increase website traffic by 25%, and ultimately boost sales on their online shop by 30%.